UI/UX Design

Interface challenges and industry sector exploration.

Preview of final design

User research

Gathering Insights

By employing the UX triangulation research strategy, I was able to gain deeper insights into customer needs and behaviors in the context of airline websites.

01 Competitor analysis

02 Online Survey

03 User Interviews

I made an Affinity Diagram and Customer Journey Map to identify the pain points and happy interactions to learn from. I then grouped these findings under common themes and features in the platform.

User research

Gathering Insights

By employing the UX triangulation research strategy, I was able to gain deeper insights into customer needs and behaviors in the context of airline websites.

01 Competitor analysis

02 Online Survey

03 User Interviews

I made an Affinity Diagram and Customer Journey Map to identify the pain points and happy interactions to learn from. I then grouped these findings under common themes and features in the platform.

Context

Project overview

The Tir Air project involved enhancing the flight booking process for a start-up airline company. The focus was on creating a user-friendly and efficient booking experience to meet the needs of modern travelers. This included streamlining the booking flow, integrating intuitive navigation, and ensuring a responsive design across devices. The project aimed to increase customer satisfaction and drive higher conversion rates by simplifying the booking process and reducing friction points.

Context

Project overview

Preview of final design

User research

Gathering insights

By employing the UX triangulation research strategy, I was able to gain deeper insights into customer needs and behaviors in the context of airline websites.

01 Competitor analysis

02 Online Survey

03 User Interviews

With the findings from the above processes, I made an Affinity Diagram and Customer Journey Map to identify and illustrate the pain points and happy interactions to learn from. I then grouped these findings under common themes and features in the platform.

Daily UI design challenge 001 - Sign up

Daily UI design challenge 002 - 404 Error

User research - Key findings

The Problem

Applied findings

User testing to final design

Facilitated user testing, gathering insightful feedback on the design refinement. This phase was crucial in identifying unforeseen usability issues and validating the effectiveness of the new design elements. Iterative refinements were made based on this feedback, fine-tuning the websites interface to maximize user satisfaction and engagement.