Freelance UX/UI Designer



Clients: Aislinn Dunne Rebirthing & Ann Marie Counselling and Wellbeing

 July 2024 – Present

• Conducted user research using interviews, surveys, and competitor analysis to identify key user personas (e.g., individuals with ADHD, anxiety, and addiction recovery needs).

• Designed wireframes, prototypes, and accessibility-friendly interfaces, devising an onboarding strategy for product launch and adoption in the market. (how to position product in the market).

• Created a personalized quiz-based onboarding system tailored for ADHD and addiction recovery audiences, achieving 85% task success during usability tests.

• Introduced a chatbot-integrated scheduling tool, with real-time human support options to address user anxiety and increase appointment booking.

• Designed the website's navigation and taxonomy to help users easily identify and access the appropriate services.

Senior Designer

Studio DSQ, Dublin, Ireland

 February 2016 – May 2023

• Delivered cross-sector interior design projects from concept to handover, effectively managing client expectations and addressing pain points to deliver user-focused, functional spaces.

• Led cross-functional teams to execute hospitality, retail and commercial design projects, ensuring timely and cost-effective delivery.

• Facilitated client workshops to align user needs with business goals, leading to measurable improvements in client satisfaction and project outcomes.

• Optimized retail layouts using customer journey data, increasing foot traffic flow efficiency.

• Led iterative design reviews and evaluations to enhance user-focused spatial solutions for large-scale projects.

Design Consultant & Interior Designer

Arii Smits, Split Watermelon, Altis Architecture - (Sydney, Australia) 2009 – 2014

Douglas Wallace - (Dublin, Ireland).

2006 – 2008

• Delivered cross-sector interior design projects from concept to handover, effectively managing client expectations and addressing pain points to deliver user-focused, functional spaces.

• Created designs for high-profile hospitality projects, elevating guest satisfaction by focusing on ergonomic functionality and immersive experiences.

• Designed branded interior spaces that improved customer engagement, contributing to increased repeat business.

• Collaborated with multidisciplinary teams to ensure projects met client objectives and maintained consistency with brand identity.