Aislinn Dunne - Rebirthing Breathwork

Context

Project overview

Tasked with designing for a startup in this niche market, my objective was to thoroughly research Rebirthing Breathwork and create a compelling user experience that not only elevates its presence but also builds trust and credibility within the market. This case study delves into the process of understanding user needs, designing a user-centric platform, and ultimately bringing this transformative practice to a wider audience.

The aim for this startup is to empower individuals on their journey to healing and transformation. A responsive website is essential to make it easier for users to learn and practice Rebirthing Breathwork, access guided sessions, and connect with a supportive community.

Imagine starting your healing journey with just a few clicks, effortlessly accessing guided breathwork sessions and tracking your progress without any hassle.

However, we faced several significant challenges:

- Rebirthing Breathwork is a relatively unknown practice, – We are operating in a niche market

- There are few competitors to analyse for benchmarking.

- Additionally, we needed to build trust and credibility in a field where awareness and understanding are limited.

User research

Gathering insights

To address these challenges, we needed to understand how this Rebirthing Breathwork service was going to gain traction. We analyzed our main users, their engagement frequency, and the unique barriers they faced compared to other wellness practices.

01 Main Users: The Breathwork clients

We engaged with a diverse group of our primary users, including individuals new to breathwork, seasoned participants, and certified facilitators. … front lines of user interaction. To develop a deeper empathy for our users, we conducted ethnographic field studies by attending breathwork sessions and workshops, observing firsthand how our service was being utilized in real-life settings. This holistic approach allowed us to identify key pain points and areas for improvement in promoting and delivering our Rebirthing Breathwork service

02 Competitor analysis

In the niche market of Rebirthing Breathwork, we expanded our review to include wellness websites with similar goals. We analyzed their overall user ratings, traffic statistics, and user reviews. Additionally, we identified and evaluated the unique features and design elements that set these websites apart, providing valuable insights into what could enhance our own responsive website.